Industry Update
Appointment14 May 2018

S. Carson Booth

Appointed CEO
At SnapShot GmbH in Berlin, Germany

S. Carson Booth

SnapShot GmbH announces Mr. S. Carson Booth has joined as CEO to lead the company into its next stage of growth. Booth brings over 25 years of hospitality technology experience and is the former global vice president of property technology at Starwood Hotels & Resorts Worldwide where he led a diverse global team managing the strategy, innovation and operations of associate- and guest-technology. He also concurrently served as general manager of Starwood's international licensing company, and previously as vice president IT EMEA.

"Carson comes to Snapshot with a vast amount of global experience in the hospitality management and technology industry and with a very significant network of both management company and vendor relationships," states Michael Levie, COO citizenM Hotels and SnapShot board member. "His knowledge and leadership skills, will catapult SnapShot's growth and will continue to provide valuable impetus for the hospitality industry in general."

Since leaving Starwood after the acquisition by Marriott International, Booth joined his family in Berlin and began an independent consultancy within the industry's vibrant technology start-up community including a mentoring role with METRO AG's Accelerator for Hospitality powered by Techstars program.

"I am thrilled to join the talented team at SnapShot and help lead the charge in this exciting growth stage," said Booth. "SnapShot is the early disruptor in the hospitality business intelligence space, and I look forward to helping the team significantly extend this leading position with our innovative suite of products and services for hotels, management companies and owners."

Booth together with David Turnbull co-founder and CCO, will take SnapShot to the next level of growth, providing enhanced data services for the hospitality industry and signals both readiness and value being placed on enhanced analytics and management tools. Funding from the Shiji Group is being used to help fuel this next stage of delivering affordable and scalable sets of services including data warehouse services, advanced analytics, and business intelligence to independent and boutique hotels and global management groups alike.

SnapShot board member and COO at Shiji Group, Kevin King, adds "Carson joining as CEO builds upon the recently completed validation stage of SnapShot, and brings innovative and enterprise-class industry management to fast track SnapShot's entry into this next stage of accelerating growth."

Booth graduated from the University of Nevada at Las Vegas with a B.A. in Computer Science. He is very active in the hospitality technology industry having served on several industry boards including Oracle's Hospitality Customer Advisory Board, Hotel Technology Next Generation (, Hospitality Financial and Technology Professionals (

SnapShot GmbH

Founded in 2012 with the vision to build hospitality's premier data platform independent of any brand or software provider, SnapShot is now one of the largest hospitality data processors in the world, managing transactional data of over 6,000 independent and branded hotels worldwide, with over 45 different connected PMS systems, and growing.
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