Noha Fathy

An Egyptian national, Noha Fathy joined Ayla Hotels and Resorts as group marketing manager, where she is responsible for marketing and communication strategies, strengthening brand awareness, reinforcing Ayla's market position and addressing the business needs of each hotel.

She joined the corporate world 10 years ago, while still studying at Ain Shams University. She worked as a branding rxecutive for Elements Agency where she was overlooking its hotels and resorts branding portfolio of clients, and was later promoted to the position of branding manager. Eventually, she moved to the hospitality industry at different properties, including Dusit Thani Lakeview, Egypt and Rotana Hotels & Resorts, Ascott International Management, Middle East & Africa.