Industry Update
Appointment23 May 2018

Jorge Cruz

Appointed Executive Vice President, Global Sales and Marketing
At BCD Travel in Atlanta - GA, USA

Jorge Cruz

Global business travel management company BCD Travel today announced the appointment of Jorge Cruz to the role of executivevice president of Global Sales and Marketing effective June 1.With more than 35 years of industry experience, Cruz has a long track record of engineering client success—for both mid-sized and large global clients across a wide range of industries. In his new role, he will report directly to Mike Janssen, BCD Travel's global chief operating officer and president of the Americas region.

Cruz previously led sales and retention activity as senior vice president in the Americas region and managed employees and client programs from California to New York. Under his leadership, BCD strengthened alignment between regional and national teams and increased BCD's focus on helping companies leverage travel intelligence. During his 18 years serving in senior management at BCD Travel, he has overseen operations and account management, business development, budgeting and profitability.

BCD Travel

BCD Travel helps companies make the most of what they spend on travel. For travelers, this means keeping them safe and productive, and equipping them to make good choices on the road. For travel and procurement managers, it means advising them on how to grow the value of their travel program.
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