Appointed enterprise director of sales Europe
At Knowland in London, United Kingdom
Knowland, the industry leader in market intelligence for hotels, venues, and convention and visitor bureaus, today announced Erika Bucsi has joined the company as the enterprise director of sales in Europe. In her new role, Erika will be leading sales and customer success activities in the European market, which is also supported by sales veteran Mattia Melillo and Betty Huang, a dedicated service manager.
Erika joins Knowland as the company increases its footprint in Europe. Recognized as an industry innovator, Knowland has significantly expanded its product offerings in the last 18 months by introducing a series of next-generation, analytics-based solutions that help customers find, evaluate, pitch, and win the best groups and meetings business. Combining the release of these new products with a series of several strategic acquisitions, Knowland is poised to accelerate their European operations and undergo rapid expansion.
With more than a decade of hospitality experience, Erika brings a wealth of industry knowledge to her new position. Most recently, she served as regional director of sales in Europe for Cvent, where she oversaw sales of Cvent Hospitality Cloud solutions for MICE and Business Transient (formerly Lanyon) to new prospects, while managing an impressive roster of existing accounts. Prior to Cvent, Erika was the regional sales manager in Central Europe for Amadeus Hospitality, a leading technology provider for global hospitality organizations and proud partner of Knowland.
Tracking group activity at more than 7100 venues in 200 of the busiest markets in the world, Knowland has amassed the industry's largest database of actualized events, including more than 15 million events across nearly a million organizations. Knowland started gathering data in Europe in 2011 and today collects event details from 436 properties across 29 markets in Europe and the Middle East alone. Powerful analytical and predictive technology queries this database to deliver customers a steady flow of pre-qualified leads fitting their need periods, to automatically score and prioritize inbound leads that are a best fit for a property, and to provide sales teams with deep account insights that can be leveraged to deliver winning sales pitches.