Industry Update
Appointment13 September 2018

Gui Jaroschy

Appointed Director of Bar & Restaurant Concepts at Generator
At Generator Miami - FL, USA

Gui Jaroschy

Gui Jaroschy brings a multitude of experience in the beverage industry as a prolific mixologist and consultant, collaborating with renowned brands and organizations, such as Williams Sonoma, Patrón Tequila, British Airways, The Smithsonian Museum, Delano Hotel and The James Beard Foundation. Most recently, he served as the Director of Bars at The Freehand, which was named Best American Hotel Bar at the coveted Tales of the Cocktail Spirited Awards under his leadership. As Generator's Director of Bar & Restaurant Concepts, Jaroschy will oversee and implement all activities pertaining to conceptualizing the brand's bar and restaurants.


Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator is one of Europe’s fastest-growing hospitality brands, located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, Madrid, and Miami Beach.
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