Luckrada Lucksanawimol

Best Western Hotels & Resorts is delighted to announce the appointment of Ms. Luckrada Lucksanawimol as its new Regional Director Sales - Asia, effective immediately.

Ms Luckrada, or "Annie" as she is better known, brings an impressive set of skills to Best Western. Having achieved a Master's Degree in International Business Management from Stamford International University, she has held senior sales and management roles for a series of major hotels and resorts, both at property and head office levels.

Her experience includes serving as Director of Sales at B-Lay Tong Phuket, during the time it was operated by AccorHotels as part of the MGallery Collection; and serving as Director of Sales for the former dusitD2 Patong Resort, which was managed by Dusit International. She was also Cluster Director of Sales for Bangkok-based BHMAsia, overseeing 17 properties in Thailand and beyond.

And most recently, Khun Annie was Executive Assistant Manager at B-Lay Tong Phuket, having returned to the property in 2017.

She now embarks on the latest chapter in her career as Regional Director Sales for Best Western, with responsibility for the company's expanding portfolio of hotels and resorts in Southeast Asia and Japan.