Industry Update
Appointment23 October 2018

Tripp McLaughlin

Named Global Head of Motto by Hilton
At Hilton in McLean - VA, USA

Tripp McLaughlinTripp McLaughlin is the global head of Motto by Hilton, overseeing the brand strategy and development. Tripp's entrepreneurial spirit and innovative approach to brand management has led to the successful launch of three Hilton brands - Curio Collection by Hilton, Tru by Hilton and now Motto by Hilton. Prior to becoming the global head of Motto by Hilton, Tripp helped lead the development of Tru by Hilton, which achieved the impressive distinction of becoming the fastest growing brand in the Hilton portfolio to date. Prior to joining Hilton, Tripp held roles in the consumer goods industry, working with brands under Wm. Wrigley Jr. company to increase revenue through innovation, packaging redesign, cross-portfolio promotions and tactical digital marketing strategies. Tripp earned his Bachelor of Science in commerce from the University of Virginia and MBA at Kellogg School of Management at Northwestern University. A native of the Washington, D.C., area, Tripp spends his down time enjoying outdoor activities with his wife and their three children.
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