Denise Godreau has been appointed Chief Brand and Innovation Officer at Orange Lake Resorts in Orlando
Orange Lake Resorts, home to the Holiday Inn Club Vacations® brand, announced today that Denise Godreau has been named to the newly created position of Chief Brand and Innovation Officer.
Previously, Godreau was Chief Marketing Officer for SeaWorld® Entertainment. In her new role, Godreau will be a critical member of the executive leadership team and responsible for driving crossfunctional collaborative innovations in research, data mining, branding, product design, communications and digital technology that will accelerate growth among new consumer segments.
Godreau has over 20 years of senior executive leadership experience in the hospitality and travel industry, having worked for everything from corporate startups to Fortune 500 companies with an emphasis on consumer research, marketing and branding. Previous to SeaWorld Entertainment, Denise worked for Disney Parks. She started as Director of Marketing for Disney Vacation Club and successfully progressed to lead all marketing efforts as Senior Vice President of Marketing for the Walt Disney World® Resort, where she was responsible for strategies that drove attendance and occupancy for theme parks, hotels and waterparks.
Following that successful career, she joined a startup team to create a new online university (Brandman University in Southern California), and later, a new mega resort (Baha Mar®) in Nassau, Bahamas. Earlier in her career, Denise worked for the international divisions of Procter & Gamble, Pizza Hut® and Blockbuster® Entertainment. Denise has a Bachelor of Science in economics from the Wharton School at the University of Pennsylvania and a Master of Business Administration from Harvard Business School.
