Promoted Vice President of Marketing and Distribution Strategy and Operations
At Choice Hotels International, Inc. in Rockville - MD, USA
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, has promoted Abhijit Patel to vice president of marketing and distribution strategy and operations.
In this role, Patel will oversee the company's marketing and distribution functions, including property management systems, third-party distribution channels, and vendor relationships to increase revenue and improve performance and profitability for franchisees. He will also work closely with Choice's technology and business intelligence organizations to refine booking and shopping functionality, mobile evolution, and loyalty contribution.
Patel joined Choice Hotels in 2015 as a director of business planning and, throughout his tenure, has held roles of increasing responsibility. Immediately prior to his promotion, Patel served as senior director of product management and operations, where he led the implementation of new products and technology initiatives to fuel midweek business across the Choice portfolio.
Before arriving at Choice, Patel supported global marketing at Mars Drinks, a division of Mars Inc., where he helped evolve the company's merchandising strategy to improve customer experience and brand awareness. Earlier in his career, he held various positions at GEICO. Patel earned a bachelor's degree from Virginia Tech and a Master of Business Administration from the University of Maryland.