John D. Bradway II
Appointed Director of Marketing and Sales
At Edgewood Tahoe in Lake Tahoe - CA, USA
Opened June 2017, The Lodge at Edgewood Tahoe is the recent addition to the 235-acre lakefront resort best known for its acclaimed 18-hole course. Bradway will be ushering in an era of new leadership while bringing the LEED-designed mountain lodge national recognition as a luxury destination.
Bradway received his Bachelor's in Hospitality and Marketing Operations from Cornell University and spent thirteen years honing his craft at The Breakers Palm Beach where he ascended from assistant club operations manager to director of reservations to director of strategic marketing and ultimately, director of innovation. During his tenure, Bradway championed an extensive three-year strategic study of The Breakers brand resulting in a differentiated and authentic brand platform to increase operating margins and profitability.
Bradway's distinguished resume also includes time as director of marketing at Round Hill Hotel & Villas in Montego Bay, Jamaica, and senior director of brand management at Denihan Hospitality Group in Manhattan. In just under three years as Vice President of Brand Management, he developed the entire marketing and branding program at the Eau Palm Beach Resort & Spa brand (formerly Ritz-Carlton Palm Beach) and increased total revenues by 13%, occupancy by 15.3%, and market penetration by 35%. As Director of Sales and Marketing at Cliff House in Maine, Bradway notably led the rebranding and repositioning after an extensive re-imagination while accomplishing a repeat clientele of 25%.
With a proclivity for anywhere with snow, mountains and open areas to breathe fresh air, Bradway truly feels at home in Tahoe and comes equipped with the expertise needed to move Edgewood Tahoe into a new chapter of luxury driven hospitality. Nestled along the pristine sandy shores of North America's largest alpine lake, and toeing the state line of Nevada and California, Edgewood Tahoe is a world-class destination ideal for a getaway immersed in the Sierras with the luxe touches of resort-style living. Steps from choice skiing such as Heavenly Mountain, the property also offers easy access to premier shopping and both winter and summer activities including snowmobiling, snowshoeing, sleigh rides and sledding to hiking, biking, kayaking, boating, fishing, swimming, and golf.