Industry Update
Appointment17 December 2018

Jo Webb

Appointed Regional Sales Manager
At Lamington Serviced Apartments in London, United Kingdom

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Jo Webb

Lamington Serviced Apartments and room2, who recently launched the groundbreaking hometel concept in the United Kingdom, are pleased to announce the recent arrival of Jo Webb to join the expanding team, taking the role of regional Sales Manager across the entire business portfolio. Based in both London and Southampton, Jo, a well-known presence across the Southern counties, will continue to grow awareness of the ground-breaking room2 brand and build upon the established reputation of Lamington Serviced Apartments, providing a key point of contact for local companies, organisations and agents alike.

Following the successful launch of room2 Hammersmith in 2016 as a pilot property for the brand, room2 Southampton, the world's first hometel was launched in June 2018. Lamington Group then shortly announced plans for room2 Chiswick and room2 Manchester to launch in 2020. As an established player in West-London, Lamington Service Apartments are ideally located, and provide a broad range of apartments types suitable for both leisure and corporate travellers.

room2 offers a unique combination for guests, providing all the comforts of your own home along with the advantages and services of a traditional hotel offering. Jo's positive approach and desire to challenge the traditional norms of the accommodation sector aligns well with room2 and the unique hometel concept.
Jo brings a strong knowledge of the longer stay corporate market and whilst the room2 brand and concept is new to her, she is looking forward to the challenge;

Jo joins the group at an exciting time, with the team just recently having been awarded both the Innovation Award and Small Business of the Year Award at the 2018 Association of Serviced Apartment gala dinner. This industry recognition for their unique hometel concept shows a growing market understanding and support for the concept.

room2 is a revolutionary new hospitality brand, designed to offer guests a unique experience which combines the best bits of hotels, with the comfort and flexibility of your home. It gives guests a place to live, not just to stay. The brand aspires to define and lead the growth of the hometel category across the UK, and in doing so encourages like-minded players into this new hospitality space, where innovation and intelligent design are leading factors.  Currently, room2 is going through a period of expansion, planning to open 1000 units by 2025 in locations across the UK.

Lamington Serviced Apartments

Since 1967 Lamington has been a leading and major provider of both short and long term residential accommodation throughout West London. Lamington provides luxury serviced accommodation for both leisure and corporate guests, looking for short and extended stays, long term corporate housing, or alternative accommodation.
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