Sheri Bender

As Senior Vice President of Sales, North America. Sheri will oversee business development activities and be a key member of the management team, building on the company's strategic plan. Sheri has over two decades of travel industry experience in business development, operations, account management, digital marketing, sales strategy, and reseller negotiations in the US, Canada and Mexico. She has held a variety of high profile executive positions with proven success in business development roles representing hotel central reservation solutions for technology leaders such as Sabre Hospitality, Travelclick, Lexington Services and Utell International. Most recently, Sheri has been overseeing the explosive account growth for Sabre Hospitality software solutions for national hotel brands totaling over $30 million. Her strategic expertise spans global distribution, brand call center strategies, and digital marketing strategies with intricate property level integration.