Appointed Director of Sales Europe
At Travel Appeal Europe in Amsterdam, Netherlands, The
Today, the Travel Appeal artificial intelligence solution is implemented by over 4 thousand customers throughout Europe, including hotels, restaurants, museums, retail and entire destinations. Hoevenaar will spearhead sales in the Netherlands and manage the European sales team outside of Italy, guiding the sales and the adoption of the artificial intelligence tool by the main players in the hospitality sector. He will also promote the adoption of the "virtual assistant" developed by Travel Appeal and based on its Artificial Intelligence technology (chatbot): this tool allows the workers of the hospitality world to improve and simplify the interaction with their guests and collect further data on their behavior to optimize their marketing processes.
The goal of Travel Appeal, which has just closed a new important round of 3 million euros, is to increase the network of users and to operate in Countries engaged in the leisure and business tourism, with a diffused presence throughout Europe and in driving markets, such as the Netherlands.
To do so, it has decided to expand its team by adding prominent figures of proven experience in the Travel Industry such as Erwin Hoevenaar, who has a strong background in the British travel giant Thomas Cook, where he has worked for the last 7 years in various management positions in Switzerland and in the Netherlands. Previously, Hoevenaar worked in several companies in the leisure sector, including ILS, Tickets.com, Hotelguide.com and Supranational Hotels.