Hauke Lenthe has been appointed Partner and Chief Commercial Officer at Neorcha
Neorcha, a leading technology solutions provider for the hospitality sector, has appointed Hauke Lenthe, as Partner and Chief Commercial Officer, to drive Neorcha's product growth strategy and further develop the company's current offering towards the international markets. An accomplished hospitality professional with over 20 years' experience in strategy, sales and marketing, Hauke is tasked with enhancing Neorcha's growth plans, with a focus on sales, marketing and increasing market share across its operations. "Hauke joins Neorcha with a strong track record in commercial strategy, marketing and business expansion, in both the Middle East and Europe. We look forward to leveraging the experience and expertise that Hauke offers and exploring new opportunities in the markets we operate in," said Rogerl El Khoury, Managing Director and Founder of Neorcha. Neorcha is a Saas Company that provides hotels with fully integrated digital guest services to simplify processes, increase revenue and drive engagement during mobile guest journeys. Since joining Neorcha, Hauke is focused on expanding the digital transformation to hotels to enable mobile guest services that facilitate greater levels of engagement in the customer journey. "Neorcha is recognized as a leader in hospitality technology solutions and I am very excited to be joining the company at a time when it is experiencing substantial demand for its integrated digital solutions," said Hauke. "Research reveals that more than 60 percent of hotels have no mobile functionality, and that only 40 percent of hotels employ guest-facing technology, despite the demands for both. Now is the time to overhaul legacy systems in place and achieve true integration," Hauke added. Prior to joining Neorcha, Hauke worked for Shiji Group and iBAHN, where he led the development of sales strategies and marketing efforts to firmly establish business operations and enable business growth.
