Dan Hiza

BirchStreet Systems today announced the addition of Dan Hiza to the executive team as the company's Managing Director for Europe, Middle East & Africa (EMEA). With 30 years of hands-on Operations, Sales and Business Development experience at Newmarket International and Amadeus Hospitality, Hiza brings a deep background in delivering enterprise-level hospitality software and services around the world.

In his new role at BirchStreet, Hiza will work directly with the company's CEO, Steve Markle, and alongside Paul Rantilla, BirchStreet's CCO, to optimize growth opportunities and satisfy the existing, broad customer-base across the EMEA market. Hiza first joined Newmarket in 1989 as the company was just coming out of 'start-up' mode. After Hiza's first 10 years of growing the company, during which time he managed strategic accounts as well as Newmarket's sales team in the US and internationally, Dan moved to London to establish and manage Newmarket's EMEA operation in 1999.

As MD for EMEA, Hiza will be responsible for leading and managing BirchStreet's SaaS revenue growth and related activities for the EMEA region and will partner cross-functionally with BirchStreet's customer success, services, support, and business development groups to drive sales and operations strategies.

Hiza holds a Bachelor of Science degree in Business Administration and Hotel Management from the University of New Hampshire.