Industry Update
Appointment14 March 2019

Joelle Edwards-Tonks

Appointed Senior VP of Sales, Marketing and Communications
At Oetker Hotel Management GmbH in Baden-Baden, Germany

 Joelle Edwards-Tonks

Oetker Collection is pleased to announce the appointment of Joelle Edwards-Tonks as Senior Vice President of Sales, Marketing and Communications.

In her new role, Joelle will lead Oetker Collection's global sales, marketing and communications operations, a new position representing the consolidation of these three fields into one tightly knit department. Since joining the Collection nine years ago, Joelle has played an instrumental role across the marketing, distribution, revenue management, sales & e-commerce and communications & digital strategy sectors. In 2018, she became a member of the Oetker Collection Executive Committee, reinforcing her strategic role within the company.

Joelle brings a rich and varied experience to Oetker Collection. Beginning her career in international communications before moving into the hospitality industry, she quickly grew into leadership roles in reservations & revenue management, sales, marketing and communications in renowned palace hotels in Paris and leading international hotel brands. A British national, Joelle is bilingual in French and will continue to be based in the Oetker Collection offices in Paris.

Oetker Hotel Management GmbH

The Oetker Collection is the most inspiring selection of masterpiece hotels in the world. Each property is one-of-a- kind, reflecting the unique European heritage. In the next decade we foresee up to 15 individual places with soul, carefully nurtured by fine hoteliers who create a strong sense of belonging for our guests.
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