Industry Update
Appointment14 March 2019

Jessica Rincon

Appointed General Manager
At The Wayfarer DTLA, in Los Angeles - CA, USA

Jessica Rincon

The Wayfarer DTLA is pleased to announce the appointment of Jessica Rincon as General Manager. Representing an innovative outlook for the millennial traveler, Jessica Rincon brings 15 years of hospitality experience as General Manager to the soon-to-open hotel, The Wayfarer DTLA. Rincon will oversee all aspects of the community-focused boutique property, which showcases 156 rooms and suites, including a handful of shared rooms, as well as four distinct beverage, dining and entertainment experiences; The Kitchen, Lilly Rose, The Rooftop and The Gaslighter Social Club.

Rincon most recently joins The Wayfarer DTLA from the Kimpton Hotel Wilshire where, as General Manager, she led all hotel operations while simultaneously reducing the employee turnover and open position ratio by creative colleague onboarding tools.

Over the span of her career, Rincon has held multi-faceted positions at a variety of hotels including Viceroy Hotel Group, Oceana Hotel in Santa Monica, and Viceroy L'Ermitage in Beverly Hills. As Hotel Manager of Oceana Hotel, Rincon oversaw a $10 million renovation, managed all operations of the hotel including budget forecasting as well as weekly revenue and sales strategy reports. While leading the Viceroy L'Ermitage Beverly Hills hotel as director of rooms, she successfully achieved Forbes and AAA 2017 Five Star/Diamond ratings and launched a hotel-wide Colleague Empowerment Program that assisted colleagues with handling guest opportunities to efficiently guarantee guest satisfaction.

In her new role as General Manager at The Wayfarer DTLA, Rincon aims to position the hotel as socially driven, obsessively local, strictly unstructured, and more than face value by being original, imaginative and unbound with practical innovations, thus further distinguishing The Wayfarer DTLA as not just a destination, but a way of being.

Pacifica Hotels

Pacifica Hotels was formed in 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishing and operating of quality hotel properties and other commercial real estate properties for almost 30 years.
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