Gui Jaroschy

sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announces the appointment of award-winning mixologist Gui Jaroschy as Corporate Beverage Director of sbe's Disruptive Group. Jaroschy will oversee the beverage program across 175+ sbe properties globally.

Following the hiring of Chief Culinary Officer Martin Heierling, sbe is placing an immense focus on mixology at all of our properties and ensuring innovative and exciting beverage concepts remain a key part of sbe's unique offering. Based in Miami, Jaroschy will develop key products for guests and oversee the entire beverage program for all sbe properties. Miami is a key market for sbe with 37 sbe branded outposts comprised of 11 hotels, 13 restaurants and 13 mixology concepts and an active pipeline of over 15 additional venues to open over the next several years.

Born and raised in Austin, Texas, Jaroschy grew a love for food, drink, and hospitality at an early age. His culinary approach to cocktails features fresh ingredients, efficient methods, and drinks that are as pleasing to the eye as they are to the palate. Jaroschy will be responsible for innovating the cocktail offerings of all Disruptive Group properties around the world. His creativity and inventiveness will bring a truly incredible dining experience to sbe's award winning mixology brands, which include Dandelyan, S Bar, Dohney Room, Monkey Bar and SAAM.

Jaroschy joins sbe with numerous accolades including being awarded Food and Wine Magazine "10 Best New Mixologists" in 2015, StarChefs Rising Star Mixologist in 2016, Miami New Times Bartender of the Year in 2016, Tales of the Cocktail Spirited Award: Best American Hotel Bar in 2015 & 2017, James Beard Semi-Finalist in 2013 and 2014 for Best Bar Program, and Drinks International 50 Best Bars in the World in 2014-2017. Jaroschy comes to sbe's Disruptive Group with over 15 years of industry experience, most recently focusing his work in Miami, working with Broken Shaker.