Industry Update
Appointment25 June 2019

Sam Torgerson

Promoted Director of Global Sales
At Viceroy Hotel Group in Los Angeles - CA, USA

Sam Torgerson

Viceroy Hotels and Resorts has promoted Sam Torgerson to Director of Global Sales. Torgerson joins the corporate office in Los Angeles after four years as the director of strategic accounts at Viceroy Snowmass in Aspen.

Torgerson's goal is to increase group sales revenue across the brand's portfolio by uncovering new business opportunities for Viceroy, creating meaningful and long-lasting national account relationships, and building strong partnerships with our property-based group sales experts to enhance performance and further deliver value to Viceroy's diverse hotel collection.

Within her first year at Viceroy Snowmass, Torgerson contracted nearly five times more definite group revenues than the year prior in previously underperforming West Coast and Southeast markets. Before her position at Viceroy Snowmass, Torgerson spent 10 years at Marriott International in various sales roles at different properties throughout the years such as The Ritz-Carlton, Bachelor Gulch and Vail Marriott Mountain Resort & Spa. At The Ritz-Carlton, Bachelor Gulch, Torgerson served as the primary on-property contact during leadership transition of group sales operations while helping achieve a $1,179 average daily rate for a luxury five-diamond hotel.

Torgerson is a fourth generation Washington State University alumna where she earned her Bachelor's degree in communications.

Viceroy Hotel Group

Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty.
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Xavier Bon - Director of Sales and Marketing

15 May 2019 — Hotel Emblem San Francisco, Viceroy Hotels & Resorts' provocative new boutique property centered on the spirit of the Beat Generation, is proud to announce Xavier Bon as its Director of Sales and Marketing.
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Brad Busby - General Manager

1 November 2018 — Busby's role at Hotel Emblem continues his tenure with Viceroy Hotel Group, where he previously served as the Director of Rooms at Viceroy Snowmass in Aspen, Colo. Prior to joining Viceroy, Busby held key roles at distinguished companies including Hyatt Hotels, Baha Mar Hotels, and Las Vegas Sands Corporation.
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