Sam Torgerson has been promoted Director of Global Sales at Viceroy Hotel Group
Viceroy Hotels and Resorts has promoted Sam Torgerson to Director of Global Sales. Torgerson joins the corporate office in Los Angeles after four years as the director of strategic accounts at Viceroy Snowmass in Aspen.
Torgerson's goal is to increase group sales revenue across the brand's portfolio by uncovering new business opportunities for Viceroy, creating meaningful and long-lasting national account relationships, and building strong partnerships with our property-based group sales experts to enhance performance and further deliver value to Viceroy's diverse hotel collection.
Within her first year at Viceroy Snowmass, Torgerson contracted nearly five times more definite group revenues than the year prior in previously underperforming West Coast and Southeast markets. Before her position at Viceroy Snowmass, Torgerson spent 10 years at Marriott International in various sales roles at different properties throughout the years such as The Ritz-Carlton, Bachelor Gulch and Vail Marriott Mountain Resort & Spa. At The Ritz-Carlton, Bachelor Gulch, Torgerson served as the primary on-property contact during leadership transition of group sales operations while helping achieve a $1,179 average daily rate for a luxury five-diamond hotel.
Torgerson is a fourth generation Washington State University alumna where she earned her Bachelor's degree in communications.
