Sophia Berriane has been appointed Director of Marketing - Middle East, Africa & Turkey at Ascott Limited in Dubai
erriane brings more than 10 years' experience in marketing, communications and brand development across luxury hotels, hospitality and multinational Fortune 500 brands in the UAE and Africa.
She began her career teaching marketing at universities whilst consulting in communications with five-star hotel & resorts in Morocco.In 2014 she joined the marketing team of Emirates Palace Hotel in Abu Dhabi. Berriane was instrumental in the branding, launch and marketing of Emirates Palace Spa.
Most recently, she held the role of marketing director with a Dubai-based consultancy working across a portfolio of brands including Jumeirah, Emaar, Burj Al Arab and Kempinski.
Berriane holds a bachelor's in communication and an MBA from Al Akhawayn University in Morocco; a diploma in entrepreneurship from Kansai Gaidai University in Osaka, Japan; and a master's in psychology from Harvard in the US.
