Caroline Lerner Perel
Appointed Chief Development Officer
At NewcrestImage, LLC in Irving - TX, USA
Ms. Perel's primary responsibility is to aggressively evaluate and recommend appropriate investment opportunities, specifically through acquisition of existing properties, new-build projects, and adaptive re-use of historic buildings.
Ms. Perel has more than 25 years of lodging experience. While at Civitas, she led the development of 12 hotels, including several notable dual-brand hotels. She also led all of the company's asset management within the lodging sector.
Immediately prior to joining Civitas and while leading Juno Development, she acted as advisor to a large private equity firm in the purchase and repositioning of more than $250 million in hotel assets. She also led development of the Joule Hotel, a redevelopment of seven individual properties into a luxury mixed-use property in Dallas.
Ms. Perel has held senior positions with Philips Hotel Group; TravelClick; and Fairmont Hotels. She was involved in several major development projects, including the Shore Club in South Beach and the Bryant Park Hotel in New York City.
Her hospitality career began in operations at the Waldorf-Astoria Hotel in New York City after she earned an undergraduate degree at Cornell University's School of Hotel Administration with a dual major in strategic planning and finance.