Industry Update
Appointment10 July 2019

Caroline Lerner Perel

Appointed Chief Development Officer
At NewcrestImage, LLC in Irving - TX, USA

Caroline Lerner Perel

Ms. Perel comes to NewcrestImage from Civitas Capital Group, where Caroline was a former Managing Director on the lodging team. 

Ms. Perel's primary responsibility is to aggressively evaluate and recommend appropriate investment opportunities, specifically through acquisition of existing properties, new-build projects, and adaptive re-use of historic buildings.

Ms. Perel has more than 25 years of lodging experience. While at Civitas, she led the development of 12 hotels, including several notable dual-brand hotels. She also led all of the company's asset management within the lodging sector.

Immediately prior to joining Civitas and while leading Juno Development, she acted as advisor to a large private equity firm in the purchase and repositioning of more than $250 million in hotel assets. She also led development of the Joule Hotel, a redevelopment of seven individual properties into a luxury mixed-use property in Dallas.

Ms. Perel has held senior positions with Philips Hotel Group; TravelClick; and Fairmont Hotels. She was involved in several major development projects, including the Shore Club in South Beach and the Bryant Park Hotel in New York City.

Her hospitality career began in operations at the Waldorf-Astoria Hotel in New York City after she earned an undergraduate degree at Cornell University's School of Hotel Administration with a dual major in strategic planning and finance.

Hotelschools.com

Cornell | School of Executive and Professional Education

Caroline Lerner Perel (Class of 1995) is a graduate of Cornell | School of Executive and Professional Education in Ithaca, New York - United States
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NewcrestImage, LLC

NewcrestImage is a privately-owned hotel development, construction, and management firm based out of Dallas. NewcrestImage currently owns and operates 19 properties, with another 12 hotels under construction or in development, including the new dual-branded project in Oklahoma City.
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Recent Appointments at NewcrestImage, LLC

David Perel - Chief Investment Officer

10 July 2019 — Mr. Perel comes to NewcrestImage from Civitas Capital Group, where David served as Managing Director and head of Lodging Investments.  At NewcrestImage, Mr. Perel's primary responsibility is to raise and invest $250 million in equity with both institutional and non-institutional sources for investment within the lodging sector.
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Kellie Adams - General Manager

8 September 2017 — Dallas-based NewcrestImage is one step closer to opening the dual-branded AC Hotels by Marriott® and Residence Inn this October with the appointments of Kellie Adams as General Manager and Monica Weagel as Director of Sales.
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Kevin Ruhman - VP/Sales and Marketing

19 April 2017 — NewcrestImage has named industry veteran Kevin Ruhman VP/sales and marketing and a member of its executive management team. Ruhman will lead revenue-generating areas of the company, including sales, marketing, revenue management and e-commerce.
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