Industry Update
Appointment15 July 2019

Fred DeLaRosa

Appointed General Manager
At Embassy Suites by Hilton Rockford Riverfront - IL, USA

Fred DeLaRosa

Embassy Suites by Hilton Rockford Riverfront, owned and operated by Gorman and Company, today announced Fred DeLaRosa has been appointed as the hotel's new General Manager. Embassy Suites by Hilton is a global brand of upscale, all-suite hotels from Hilton (NYSE: HLT).

The 12-story, 160-suite hotel is located at 401 South Main Street. The property is currently under construction and is scheduled to open Spring 2020. As General Manager, DeLaRosa will be responsible for directing all aspects of hotel operations, including guest services, hotel administration and overseeing marketing efforts.

"DeLaRosa brings extensive experience in the hospitality industry as well as a commitment to providing unparalleled guest service," said Scott Biggar, Regional Director of Hotel Operations, Gorman and Company. "We are confident that he will be instrumental in ensuring the successful opening of our hotel and success for years to come."

DeLaRosa comes to Embassy Suites by Hilton Rockford Riverfront with more than 20 years of experience with various Embassy Suites by Hilton hotels in different markets throughout the country, most recently in Birmingham, Alabama.


Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history.
more information
Recent Appointments at Hilton

Andrew McLachlan - Managing Director, Development, Sub-Saharan Africa

9 June 2020 — Hilton has appointed Andrew McLachlan to the role of Managing Director, Development, Sub-Saharan Africa. He joins the company with over 30 years' experience of the African hospitality market in Operations and Development roles and will oversee its ambitious growth plans in the region.
read more

Brian Douglas - Spa Manager

16 March 2020 — Conrad Fort Lauderdale Beach, an oceanfront luxury resort in South Florida, today announced the appointment of Brian David Douglas as Spa Manager of the 290 all-suite resort situated on Fort Lauderdale's exclusive North Beach.
read more

Noelle Eder - EVP & Chief Information and Digital Officer

10 March 2020 — Innovation and technology have kept Hilton at the forefront of the hospitality industry. Eder's expanded role will deliver technology alignment across the business and continue the ongoing digital transformation benefiting Hilton's guests, owners and team members.
read more