Fred DeLaRosa

Embassy Suites by Hilton Rockford Riverfront, owned and operated by Gorman and Company, today announced Fred DeLaRosa has been appointed as the hotel's new General Manager. Embassy Suites by Hilton is a global brand of upscale, all-suite hotels from Hilton (NYSE: HLT).

The 12-story, 160-suite hotel is located at 401 South Main Street. The property is currently under construction and is scheduled to open Spring 2020. As General Manager, DeLaRosa will be responsible for directing all aspects of hotel operations, including guest services, hotel administration and overseeing marketing efforts.

"DeLaRosa brings extensive experience in the hospitality industry as well as a commitment to providing unparalleled guest service," said Scott Biggar, Regional Director of Hotel Operations, Gorman and Company. "We are confident that he will be instrumental in ensuring the successful opening of our hotel and success for years to come."

DeLaRosa comes to Embassy Suites by Hilton Rockford Riverfront with more than 20 years of experience with various Embassy Suites by Hilton hotels in different markets throughout the country, most recently in Birmingham, Alabama.