Aidan Demarest has been appointed Director of Nightlife at Sofitel Los Angeles at Beverly Hills
Sofitel Los Angeles at Beverly Hills is pleased to welcome Aidan Demarest as the hotel's new Director of Nightlife. A fixture in LA's hospitality nightlife industry for over twenty years, Demarest brings his passion for entertainment and fine spirits to the luxurious hotel.
Demarest fell in love with the cocktail culture that emerged just as the urban redevelopment of downtown Los Angeles exploded, opening four of LA's most beloved bars - Seven Grand, The Doheny, First & Hope Supper Club and The Edison - as a General Manager and served as Beverage Director for the 213 Group and the acclaimed Spare Room in the Hollywood Roosevelt Hotel. He most recently oversaw the huge success of Beaches in West Hollywood.
Demarest's private cocktail consulting firm Liquid Assets has nailed drink lists at 1886 in Pasadena, Frauds & Swindlers in San Diego and Pedalers Fork in Calabasas, just to name a few. His enthusiasm for fine spirits has enabled him to travel the world consulting on blending, branding and marketing for both wineries and distilleries. Demarest also launched four spirit brands as a Brand Ambassador, including Elit by Stolichnaya and El Silencio Mezcal. His rare depth of knowledge and insight into the bar business has landed Demarest various hosting and judging opportunities, from The Oscars and The Grammys to the San Francisco World Spirits Competition.
Demarest's journey has come full circle as he returns home to Sofitel, where he was previously a bartender at the famous Simon LA, as a young actor in Los Angeles, Demarest is thrilled to be reunited with his first true loves; hospitality and the city of Los Angeles - as he takes part in shaking up the LA hotel scene.
