Antonio Alvarez

Hard Rock International is excited to announce the appointment of Antonio Alvarez as general manager of Hard Rock Hotel Madrid, the next European opening in a series of Hard Rock Hotels set to open in the EMEA region as part of the brand's impressive expansion.

Alvarez joins Hard Rock International from GTI Corp in Monaco. There, as a senior asset manager, he oversaw property management and the development of real estate around the world including Argentina, Monaco, Brazil and New Zealand.

Having spent nine years with the Hyatt brand, as general manager of Grand Hyatt Tokyo, Park Hyatt Buenos Aires and Park Hyatt Mendoza and nine years with Ritz Carlton overseeing food & beverage, Alvarez has a wealth of experience in the industry to bring with him to Hard Rock Hotel Madrid.

Alvarez's appointment as general manager will allow him to ensure the smooth operation of the hotel's rooms, food & beverage outlets and all Hard Rock amenities and programs, helping to curate authentic experiences for hotel's guests based on the brand's core foundation - music.