Industry Update
Appointment 6 August 2019

Antonio Alvarez

Appointed General Manager
At Hard Rock Hotel Madrid, Spain

 Antonio Alvarez

Hard Rock International is excited to announce the appointment of Antonio Alvarez as general manager of Hard Rock Hotel Madrid, the next European opening in a series of Hard Rock Hotels set to open in the EMEA region as part of the brand's impressive expansion.

Alvarez joins Hard Rock International from GTI Corp in Monaco. There, as a senior asset manager, he oversaw property management and the development of real estate around the world including Argentina, Monaco, Brazil and New Zealand.

Having spent nine years with the Hyatt brand, as general manager of Grand Hyatt Tokyo, Park Hyatt Buenos Aires and Park Hyatt Mendoza and nine years with Ritz Carlton overseeing food & beverage, Alvarez has a wealth of experience in the industry to bring with him to Hard Rock Hotel Madrid.

Alvarez's appointment as general manager will allow him to ensure the smooth operation of the hotel's rooms, food & beverage outlets and all Hard Rock amenities and programs, helping to curate authentic experiences for hotel's guests based on the brand's core foundation - music.

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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Recent Appointments at Hard Rock

Keith Sheldon - President of Entertainment

25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
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Keith Sheldon - President of Entertainment

25 June 2020 — Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new President of Entertainment.
read more

Donna Marchese - Regional Director of Global Sales - Americas

21 November 2019 — Hard Rock International proudly announces the appointment of Donna Marchese as Regional Director of Global Sales - Americas. With this role, Marchese is responsible for building awareness for the iconic Hard Rock brand, developing relationships with key group clients and agencies in the Northeast, and ultimately driving business to the entire portfolio.
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