Helle Lydum Pedersen

The Danish hotel operator Core Hospitality is growing its sales department by hiring an experienced Sales Director from the airline industry. Helle Lydum Pedersen is the new profile that will support the young and fast-growing organization.

Core Hospitality has only been established for two years but is busy developing its portfolio. This year alone, the organization has opened a Moxy hotel in Copenhagen, rebranded a hotel near Copenhagen Airport, begun renovating two of its hotels, and confirmed two new projects in Norway. Helle Lydum Pedersen has been hired as Sales Director and will take the lead in optimizing the sales strategy and sales activities for all hotels. Helle has 25 years of experience with sales and marketing, most recently working 15 years for Brussels Airlines as, among others, Head of Sales and Marketing in the Nordics. With her background, Helle will surely play a key role in Core Hospitality's future.