Industry Update
Appointment24 September 2019

Vikas Bhalla

Appointed Chief Transformation Officer
At Choice Hotels International, Inc. in Rockville - MD, USA

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 Vikas Bhalla

As a key member of Choice Hotels' senior executive leadership team reporting directly to President and Chief Executive Officer Patrick Pacious, Bhalla will advance the company's data-driven culture and lead the corporate strategy, business transformation, and data analytics teams. In addition to identifying new business opportunities, Bhalla will work closely with Pacious to develop strategies that fuel the company's long-range growth.

Bhalla has more than 20 years of experience shaping business strategies for large corporations. He joins Choice Hotels from CVS Health, one of the nation's premier health innovation companies, where he served as vice president, strategy and business development, pricing and analytics. In this capacity, Bhalla was CVS's core retail strategist, driving both identification & execution of the company's multi-year growth initiatives across 8,000 locations and e-commerce. Prior to that, Bhalla led several large-scale transformation projects as a principal at Strategy&, now the global strategy consulting business for PwC. Bhalla also was a member of the leadership team at startup technology company Exela Technologies.

Bhalla earned a Master of Business Administration from the University of Michigan Ross School of Business and a Bachelor of Science in electronics engineering from Nagpur University in India. He will be based at Choice Hotels' Rockville, Maryland, headquarters.

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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Recent Appointments at Choice

John Lancaster - Regional VP, Emerging Markets, Franchise Development and Owner Relationships

13 August 2020 — John Lancaster moves into the newly created position of regional vice president, emerging markets, franchise development and owner relationships. In this role, he will lead Choice's efforts to extend the opportunity of hotel ownership to underrepresented populations through the company's one-of-a-kind emerging markets franchise development program.
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Elizabeth Redmond - Chief Accounting Officer

13 August 2020 — Elizabeth Redmond has been promoted to chief accounting officer, where she will be responsible for the company's financial reporting requirements and transforming several of the company's critical functions, including corporate accounting, domestic and international accounting operations, financial reporting and accounting policy, and real estate accounting.
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Raul Ramirez - Senior VP, Head of International and Strategic & Financial Planning

13 August 2020 — Raul Ramirez has been promoted to senior vice president, head of international and strategic & financial planning. Ramirez will assume leadership for all aspects of Choice's international division, including building the overall strategic direction and expansion of the company's international operations, which spans over 40 countries and territories.
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