Industry Update
Appointment24 September 2019

Vikas Bhalla

Appointed Chief Transformation Officer
At Choice Hotels International, Inc. in Rockville - MD, USA

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 Vikas Bhalla

As a key member of Choice Hotels' senior executive leadership team reporting directly to President and Chief Executive Officer Patrick Pacious, Bhalla will advance the company's data-driven culture and lead the corporate strategy, business transformation, and data analytics teams. In addition to identifying new business opportunities, Bhalla will work closely with Pacious to develop strategies that fuel the company's long-range growth.

Bhalla has more than 20 years of experience shaping business strategies for large corporations. He joins Choice Hotels from CVS Health, one of the nation's premier health innovation companies, where he served as vice president, strategy and business development, pricing and analytics. In this capacity, Bhalla was CVS's core retail strategist, driving both identification & execution of the company's multi-year growth initiatives across 8,000 locations and e-commerce. Prior to that, Bhalla led several large-scale transformation projects as a principal at Strategy&, now the global strategy consulting business for PwC. Bhalla also was a member of the leadership team at startup technology company Exela Technologies.

Bhalla earned a Master of Business Administration from the University of Michigan Ross School of Business and a Bachelor of Science in electronics engineering from Nagpur University in India. He will be based at Choice Hotels' Rockville, Maryland, headquarters.

Choice Hotels International, Inc.

Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.
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Recent Appointments at Choice

Raúl Ramírez - SVP of International Strategic Planning And Global Head Of Financial Planning And Analysis

5 November 2019 — In this expanded capacity, Ramírez will lead the financial and strategic long-range planning organizations for Choice's international division as well as the global financial planning and analysis and revenue assurance organizations.
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Megan Brumagim - VP brand management, design, and compliance

25 June 2019 — Megan Brumagim has been promoted to vice president, brand management, design, and compliance. In this role, Brumagim oversees the strategy, growth, and performance of the company's largest brands: Comfort, Sleep Inn, Quality Inn, Clarion, Econo Lodge, and Rodeway Inn.
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Duane Hart - VP business and analytic services

25 June 2019 — Duane Hart joins Choice Hotels as vice president, business and analytic services. In this position, Hart leads the overall analytics strategy and vision for the company, including providing best-in-class analytical support to drive strategic and operating decisions in pursuit of Choice's corporate goals.
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