Industry Update
Appointment 8 October 2019

Sean Hoggard

Appointed Director of Technology
At ProfitSword in Orlando - FL, USA

Sean Hoggard

Sean Hoggard takes on the role of Director of Technology after having initially joined ProfitSword in 2008. Previously recognized for his ability to enhance team collaboration and ensure full customer satisfaction, Hoggard's new position will task him with providing oversight for development and technical support teams, and will report to Crutchfield in this capacity. Hoggard is a graduate of the University of Georgia with a Bachelor of Business Administration (BBA), and is further credited by colleagues for his expertise in strategic planning, leadership and customer service.


Founded in 2001, ProfitSword is an innovator in business intelligence software and applications. ProfitSword solutions provide seamless integration of data and real-time information to enhance decision-making process and improve profitability.
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Recent Appointments at ProfitSword

John Crutchfield - Chief Operating Officer

8 October 2019 — Originally joining ProfitSword in 2018 as an Agile Operations Leader, John Crutchfield has since been credited with enhancing the performance of the company's suite of solutions. Prior to joining ProfitSword, Crutchfield held numerous notable roles that include serving as Director of Sales Operations and Marketing for Marriott Vacations Worldwide.
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