Industry Update
Appointment 8 October 2019

Sean Hoggard

Appointed Director of Technology
At ProfitSword in Orlando - FL, USA

Sean Hoggard

Sean Hoggard takes on the role of Director of Technology after having initially joined ProfitSword in 2008. Previously recognized for his ability to enhance team collaboration and ensure full customer satisfaction, Hoggard's new position will task him with providing oversight for development and technical support teams, and will report to Crutchfield in this capacity. Hoggard is a graduate of the University of Georgia with a Bachelor of Business Administration (BBA), and is further credited by colleagues for his expertise in strategic planning, leadership and customer service.


Founded in 2001, ProfitSword is an innovator in business intelligence software and applications. ProfitSword solutions provide seamless integration of data and real-time information to enhance decision-making process and improve profitability.
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Recent Appointments at ProfitSword

Jason Wallace - Vice President Of Engineering

15 June 2021 — In his new role as Vice President of Engineering for ProfitSword, Wallace will leverage his more than 15 years of expertise in IT, software development and data management to spearhead ProfitSword's vision and strategy in meeting hospitality's latest business intelligence needs and priorities.
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Anne Martinelli - Vice President of Finance

9 June 2021 — Anne Martinelli will leverage her financial expertise to continue enhancing ProfitSword's forecasting and budgeting abilities in order to provide hoteliers with the vital business performance insight they need to make quick, yet informed decisions in real-time.
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Paul Bennie - Vice President of Sales and Marketing

9 June 2021 — Paul Bennie is promoted to Vice President of Sales and Marketing, where he will be primarily focused on driving additional market growth and ensuring that the company's solutions are readily available to hoteliers regardless of location or business size.
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