Industry Update
Appointment 9 October 2019

Pattie Herman

Appointed VP of Marketing and Product Development
At Hawaii Tourism Authority in Honolulu - IL, USA

Pattie Herman

The Hawaii Tourism Authority (HTA) announced that veteran Hawaii hospitality executive Pattie Herman has been appointed as vice president of marketing and product development. She will begin work on December 2.

An accomplished executive with more than four decades of managerial experience in Hawaii's tourism industry, Herman will join HTA's executive leadership team. She will be responsible for supporting HTA's initiatives and programs to strategically manage Hawaii tourism in a sustainable manner. This includes overseeing branding strategy and planning, the development of new products and experiences, and the administration and coordinated promotion of all tourism programs supporting leisure and group travel.

Herman currently serves as the director of sales and marketing for Waikiki Beach Marriott Resort & Spa and formerly served as area director of sales and marketing - Asia for Marriott Hotels & Resorts in Hawaii. Prior to that, she held high-level executive positions in sales and marketing at Sheraton Kauai Resort, Westin Resorts Hawaii and Sheraton Waikiki/Moana Surfrider. She has extensive experience in operations, sales and marketing, and diversified leadership.

Herman was born and raised in Yokohama, Japan, and moved to Hawaii with her family when she was in high school. She graduated from Star of the Sea School. She received her Associate degree in hotel management from Kapiolani Community College and worked her way up the corporate ladder. She speaks fluent Japanese.