Janin Blaser has been appointed VP Brand Development at Kempinski Hotels
Kempinski Hotels has appointed Janin Blaser as new Vice President Brand Development to further enhance and strengthen the Kempinski brand around the globe and to consistently translate the company's mission and vision into it's brand identity.
Janin Blaser brings with her a wealth of experience in brand development, joining Kempinski Hotels from Wiethe Group GmbH in Osnabrück, Germany, one of the leading content agencies in Europe with an expertise in fashion and lifestyle. As Head of Business Strategy and Director Content Factory, Janin supported international fashion brands such as Hugo Boss, Adidas and G-Star in their brand, content and digitalisation development strategies. Prior to her agency experience, Janin worked at MRP Consult GmbH as Director Brand Development, developing brand strategies for hospitality companies such as Dorint Hotel Group.
A German national, J. Blaser graduated in Business Administration, specialised in Marketing and International Management from the University of Bayreuth and speaks fluent English and fair French and Spanish in addition to her mother tongue.
