Industry Update
Appointment17 October 2019

Farah Dhiba

Appointed Group Director of Revenue Optimisation
At Sala Hospitality Group in Bangkok , Thailand

Farah Dhiba

Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London. Following a spell with Rezidor Hotel Group, she then moved to Pentahotels where she became Regional Head of Revenue Management, based in Frankfurt.

With such an impressive CV and the ability to speak four languages, Farah was the obvious and ideal candidate for the new role of Group Director of Revenue Optimisation. Her unique knowhow will now help SALA Hospitality Group to enhance the profitability of its entire portfolio.

BBI Brussels Business Institute

Farah Dhiba (Class of 0) is a graduate of BBI Brussels Business Institute in Brussels - Belgium
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Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Benjaporn Magroodtong - Group Director of Sales & Marketing

17 October 2019 — Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization.
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Fernando Roman - Cluster Executive Chef

19 March 2018 — Thailand's SALA Hospitality has appointed Chef Fernando "Ferdi" Roman as Cluster Executive Chef. Chef Ferdi will manage the culinary creativity at sala rattanakosin, sala ayutthaya, and sala khaoyai. Chef Ferdi has over 18 years of experience.
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Erwin van der Veen - General Manager

18 December 2017 — The Dutchman, who has been part of the pre-opening team since November 2017, joined SALA Samui Chaweng Beach Resort from The Avani Sepang Goldcoast Resort in Malaysia where he was GM. Prior to his stint in Malaysia, Erwin spent over a decade with Hilton Worldwide in South Korea, Nigeria, Thailand, Japan, and U.
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