Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization. Both of these young professionals will be based at SALA's headquarters in Bangkok.
Ms. Benjaporn, or "Khun Pla" as she is better known, is no stranger to SALA Hospitality Group; she was previously the company's Director of Sales - a position she had held since July 2015. Her expertise has not gone unnoticed and she will now be able to take her skills to the next level. This forms part of the group's policy of recognising internal talent and recruiting from within.With 20 years of experience with brands such as JW Marriott and Anantara, as well as a Master's degree in Tourism & Hospitality Management, specialising in Marketing from Bournemouth University in the UK, Khun Pla is the perfect person to take SALA Hospitality Group forward. She will now be tasked with developing and executing sales and domestic marketing, branding and advertising.
Recent Appointments at Sala Hospitality Group
17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
18 December 2017 — The Dutchman, who has been part of the pre-opening team since November 2017, joined SALA Samui Chaweng Beach Resort from The Avani Sepang Goldcoast Resort in Malaysia where he was GM.
Prior to his stint in Malaysia, Erwin spent over a decade with Hilton Worldwide in South Korea, Nigeria, Thailand, Japan, and U.