Industry Update
Appointment17 October 2019

Benjaporn Magroodtong

Named Group Director of Sales & Marketing
At Sala Hospitality Group in Bangkok , Thailand

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Benjaporn Magroodtong

Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization. Both of these young professionals will be based at SALA's headquarters in Bangkok.

Ms. Benjaporn, or "Khun Pla" as she is better known, is no stranger to SALA Hospitality Group; she was previously the company's Director of Sales - a position she had held since July 2015. Her expertise has not gone unnoticed and she will now be able to take her skills to the next level. This forms part of the group's policy of recognising internal talent and recruiting from within.With 20 years of experience with brands such as JW Marriott and Anantara, as well as a Master's degree in Tourism & Hospitality Management, specialising in Marketing from Bournemouth University in the UK, Khun Pla is the perfect person to take SALA Hospitality Group forward. She will now be tasked with developing and executing sales and domestic marketing, branding and advertising.

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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