Industry Update
Appointment17 October 2019

Benjaporn Magroodtong

Named Group Director of Sales & Marketing
At Sala Hospitality Group in Bangkok , Thailand

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Benjaporn Magroodtong

Ms. Benjaporn Magroodtong, a Thai national, has been named as the company's new Group Director of Sales & Marketing, while Mrs. Farah Dhiba, who was born in Indonesia, has been appointed to the newly-created position of Group Director of Revenue Optimization. Both of these young professionals will be based at SALA's headquarters in Bangkok.

Ms. Benjaporn, or "Khun Pla" as she is better known, is no stranger to SALA Hospitality Group; she was previously the company's Director of Sales - a position she had held since July 2015. Her expertise has not gone unnoticed and she will now be able to take her skills to the next level. This forms part of the group's policy of recognising internal talent and recruiting from within.With 20 years of experience with brands such as JW Marriott and Anantara, as well as a Master's degree in Tourism & Hospitality Management, specialising in Marketing from Bournemouth University in the UK, Khun Pla is the perfect person to take SALA Hospitality Group forward. She will now be tasked with developing and executing sales and domestic marketing, branding and advertising.

Sala Hospitality Group

SALA Hospitality Group is a homegrown hospitality company that owns and operates 7 luxury resorts, beach hotels and romantic resorts in Thailand under the brands SALA Resorts & Spas and sala boutique.
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Recent Appointments at Sala Hospitality Group

Farah Dhiba - Group Director of Revenue Optimisation

17 October 2019 — Farah Dhiba is an up-and-coming hotelier with six years of impressive, high-level experience in the revenue management sector. Having graduated with a Master's degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, she joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties - six in Brussels and two in London.
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Fernando Roman - Cluster Executive Chef

19 March 2018 — Thailand's SALA Hospitality has appointed Chef Fernando "Ferdi" Roman as Cluster Executive Chef. Chef Ferdi will manage the culinary creativity at sala rattanakosin, sala ayutthaya, and sala khaoyai. Chef Ferdi has over 18 years of experience.
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Erwin van der Veen - General Manager

18 December 2017 — The Dutchman, who has been part of the pre-opening team since November 2017, joined SALA Samui Chaweng Beach Resort from The Avani Sepang Goldcoast Resort in Malaysia where he was GM. Prior to his stint in Malaysia, Erwin spent over a decade with Hilton Worldwide in South Korea, Nigeria, Thailand, Japan, and U.
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