Sameh El Amri

El Amri boasts more than 25 years of experience in the hospitality field and has held increasingly complex positions in the hotel industry in the Middle East throughout his career, including countries such as the Kingdom of Saudi Arabia, Kuwait and the UAE. He has worked for high-profile and reputable hotel groups such as Safir, Starwood, Marriott, Accor and IHG.

El Amri will be focusing on devising and implementing optimum strategies to ensure top line and bottom-line profitability, with key emphasis on developing business through new accounts and service excellence to existing clients.