Industry Update
Appointment 6 November 2019

Mike Armstrong

Named Marketing Manager
At Milwaukee Hotel Collection - WY, USA

 Mike Armstrong

Mike Armstrong brings more than 25 years of hospitality marketing and sales experience to the Milwaukee Hotel Collection. She will support all marketing efforts for the collection, with a special focus on restaurants (Stella Van Buren and East Town Kitchen & Bar), events and banquets.

Armstrong most recently served as a senior marketing consultant for WEO Media where she provided a comprehensive suite of marketing services to general and specialty dental practices across North America. She spent a majority of her career in Wisconsin and with well-known hospitality digital marketing agencies, including Milestone, Virzergy, TravelClick and Search Optics. In addition she has worked with iconic Wisconsin independent hotels such as The Pfister Hotel, The Madison Concourse Hotel and Ambassador Hotel.

In addition to Stella Van Buren and East Town Kitchen & Bar, the Milwaukee Hotel Collection includes Westin Milwaukee, Milwaukee Marriott Downtown and SpringHill Suites Milwaukee Downtown - with a total meeting space of 20,000 square feet and employing more than 300 associates in downtown Milwaukee.

White Lodging

White Lodging, established in 1985, is one of the leading ownership, development, and management companies in America. An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban select hotels with more than $1 billion in managed revenue.
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