Industry Update
Appointment18 November 2019

Jupe Tsui

Appointed Chief Financial Officer
At RedDoorz in Singapore, Indonesia

Jupe Tsui

Jupe Tsui, previously CFO of Oriente and Regional Finance Director for, has been appointed as Chief Financial Officer.

As Chief Financial Officer for RedDoorz, Jupe Tsui will be responsible for refining and implementing RedDoorz's financial growth strategy, as well as implementing new financial initiatives. He brings with him almost 30 years of experience from some of the world's largest multinational companies. Most recently, he served as Regional CFO for Oriente, an innovative technology and data-science company committed to unlocking financial inclusion for underserved communities in emerging Asia. He was also Regional Finance Director for, where he was instrumental in transforming a 150-person finance organisation to help drive exponential growth for four consecutive years. He joins RedDoorz at a time of unprecedented growth.


RedDoorz is Southeast Asia’s largest and fastest growing, technology-driven hotel management company offering affordable accommodations for everyone. With a vision to enable people to travel more and provide an affordable reliable stay in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardised accommodations and leveraging its mobile app and digital channels to drive strong consumer demand.
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Recent Appointments at RedDoorz

Liviu Nedef - Chief Marketing Officer (CMO)

26 August 2020 — Liviu Nedef will continue to play a key role on RedDoorz's leadership team as the Chief Marketing Officer (CMO), where he leads the company's marketing, communications, and direct business-to-consumer (B2C) sales efforts.
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Trixie Thye - Regional VP - Human Resources

26 August 2020 — As Regional Vice President - Human Resources, Trixie Thye brings almost two decades of experience with notable global corporations such as Accenture. Most recently, she was the Regional HR Vice President and Business Partner with Beijing-headquartered IT consulting and outsourcing company, Pactera.
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Kelvin Teo - COO

26 August 2020 — As the Chief Operating Officer (COO), Kelvin Teo will oversee the business and operations for RedDoorz across the region. Kelvin brings with him 20 years of experience in the tech and online industries.
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