Industry Update
Appointment21 November 2019

Sarah Searls

Promoted Chief Customer Officer
At Choice Hotels International, Inc. in Rockville - MD, USA

Sarah Searls

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has promoted Sarah Searls to the newly created role of chief customer officer.

As part of Choice's ongoing commitment to its customers, Searls will maximize how Choice understands and listens to customers and will connect these valuable insights with strategy to create exceptional customer experiences and value to franchisees. In her expanded role, she will lead the company's marketing & customer acquisition, digital experiences, loyalty, and customer care functions. She will continue to report to Robert McDowell, chief commercial officer, Choice Hotels.

Searls joined Choice in 2009 as the first member of its enterprise-wide analytics function, leading the design of the analytical solutions and tools that still drive Choice's strategic business decisions today. She played a pivotal role in aligning the company's business intelligence group and, in 2015, became vice president of digital commerce, overseeing ChoiceHotels.com, Choice Hotels' mobile app and emerging digital consumer experiences.

Prior to Choice, Searls spent 10 years with America Online and Time Warner, where she led various analytical functions and areas within corporate development and business affairs. She received a Master of Business Administration from the Duke University Fuqua School of Business and a bachelor's degree from Wesleyan University in Middleton, Connecticut.

Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of June 30, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.
more information
Recent Appointments at Choice

John Lancaster - Regional VP, Emerging Markets, Franchise Development and Owner Relationships

13 August 2020 — John Lancaster moves into the newly created position of regional vice president, emerging markets, franchise development and owner relationships. In this role, he will lead Choice's efforts to extend the opportunity of hotel ownership to underrepresented populations through the company's one-of-a-kind emerging markets franchise development program.
read more

Elizabeth Redmond - Chief Accounting Officer

13 August 2020 — Elizabeth Redmond has been promoted to chief accounting officer, where she will be responsible for the company's financial reporting requirements and transforming several of the company's critical functions, including corporate accounting, domestic and international accounting operations, financial reporting and accounting policy, and real estate accounting.
read more

Raul Ramirez - Senior VP, Head of International and Strategic & Financial Planning

13 August 2020 — Raul Ramirez has been promoted to senior vice president, head of international and strategic & financial planning. Ramirez will assume leadership for all aspects of Choice's international division, including building the overall strategic direction and expansion of the company's international operations, which spans over 40 countries and territories.
read more
Advertisements