Rosalynn Tay has been appointed Senior Vice President, Head of Growth and Demand at Banyan Group
With extensive geographical and multi-industry experience, Rosalynn has a 28-year strong track record in transformational work and leadership. She was most recently Dentsu Aegis Network Country Head and Dentsu CEO. At DBS Bank, she was Managing Director, Head of Marketing for Consumer Banking and also Managing Director of Tiger Airways Singapore, responsible for taking the airline public. Throughout these diverse appointments, her keen commercial acumen, ability to build high-performing team culture and push through change management initiatives were evident in her winning both Campaign Asia's SEA Agency Head of the Year 2017 and Campaign Asia's Women Leading Change Awards Business Leader 2017.
Rosalynn will be leading the charge to drive the Group's multi-brand growth strategy while charting customer engagement across current and new digital channels. She will also define the strategic approach to sales, marketing, distribution, revenue and channel management.
