Industry Update
Appointment13 December 2019

Rosalynn Tay

Appointed Senior Vice President, Head of Growth and Demand
At Banyan Tree Hotels & Resorts in Singapore, Singapore

Rosalynn Tay

With extensive geographical and multi-industry experience, Rosalynn has a 28-year strong track record in transformational work and leadership. She was most recently Dentsu Aegis Network Country Head and Dentsu CEO. At DBS Bank, she was Managing Director, Head of Marketing for Consumer Banking and also Managing Director of Tiger Airways Singapore, responsible for taking the airline public. Throughout these diverse appointments, her keen commercial acumen, ability to build high-performing team culture and push through change management initiatives were evident in her winning both Campaign Asia's SEA Agency Head of the Year 2017 and Campaign Asia's Women Leading Change Awards Business Leader 2017.

Rosalynn will be leading the charge to drive the Group's multi-brand growth strategy while charting customer engagement across current and new digital channels. She will also define the strategic approach to sales, marketing, distribution, revenue and channel management.

Banyan Tree Hotels & Resorts

The Banyan Tree Group is a leading international operator and developer of premium resorts, hotels, residences and spas, with a collection of award-winning brands. Banyan Tree offers a Sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe.
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Recent Appointments at Banyan Tree

Craig McMahon - Area Director of Sales & Marketing

29 September 2020 — Banyan Tree Hotels & Resorts has announced that Craig McMahon, a veteran in Asia with more than 20 years' experience in the hospitality industry, will take on the role as Area Director of Sales & Marketing at its latest resort in Thailand, Banyan Tree Krabi.
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Michelle Lee - Director of Sales & Marketing

20 February 2020 — Banyan Tree Phuket is pleased to announce the appointment of Michelle Lee as Director of Sales & Marketing. With over 20 years experience in Sales & Marketing across Asia, Lee brings a seasoned know how to the 220 pool villas resort.
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Boris Sertic - Senior Assistant Vice President, Head of Revenue

14 December 2019 — Boris Sertic is the new Senior Assistant Vice President, Head of Revenue. He is an accomplished travel industry professional with over 20 years' commercial experience in the fields of pricing, revenue, distribution, group loyalty programmes and fares database.
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