Industry Update
Appointment13 December 2019

Jonathan Ye

Appointed Vice President, Head of Demand
At Banyan Tree Hotels & Resorts in Singapore, Singapore

Jonathan Ye

He has recently moved from the consumer tech world where he was the Head of Digital Marketing, Asia Pacific since 2017 and Chief Marketing Officer in Singapore for the Chinese tech giant, Huawei. Prior to it and right after the acquisition by Marriott, he was part of Starwood Hotels and Resorts Asia Pacific (including China) driving social, mobile and emerging technologies for the region. He has rich digital marketing experience across hospitality and telco industries with proven success. As the global head for marketing, Jonathan will be leading strategic integrated marketing directions and functions across offline and online channels for multi brands' campaigns, digital performance marketing and content.

Banyan Tree Hotels & Resorts

The Banyan Tree Group is a leading international operator and developer of premium resorts, hotels, residences and spas, with a collection of award-winning brands. Banyan Tree offers a Sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe.
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Recent Appointments at Banyan Tree

Michelle Lee - Director of Sales & Marketing

20 February 2020 — Banyan Tree Phuket is pleased to announce the appointment of Michelle Lee as Director of Sales & Marketing. With over 20 years experience in Sales & Marketing across Asia, Lee brings a seasoned know how to the 220 pool villas resort.
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Boris Sertic - Senior Assistant Vice President, Head of Revenue

14 December 2019 — Boris Sertic is the new Senior Assistant Vice President, Head of Revenue. He is an accomplished travel industry professional with over 20 years' commercial experience in the fields of pricing, revenue, distribution, group loyalty programmes and fares database.
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Rosalynn Tay - Senior Vice President, Head of Growth and Demand

13 December 2019 — With extensive geographical and multi-industry experience, Rosalynn has a 28-year strong track record in transformational work and leadership. She was most recently Dentsu Aegis Network Country Head and Dentsu CEO.
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