Jonathan Ye has been appointed Vice President, Head of Demand at Banyan Group
He has recently moved from the consumer tech world where he was the Head of Digital Marketing, Asia Pacific since 2017 and Chief Marketing Officer in Singapore for the Chinese tech giant, Huawei. Prior to it and right after the acquisition by Marriott, he was part of Starwood Hotels and Resorts Asia Pacific (including China) driving social, mobile and emerging technologies for the region. He has rich digital marketing experience across hospitality and telco industries with proven success. As the global head for marketing, Jonathan will be leading strategic integrated marketing directions and functions across offline and online channels for multi brands' campaigns, digital performance marketing and content.
