Industry Update
Appointment14 December 2019

Boris Sertic

Appointed Senior Assistant Vice President, Head of Revenue
At Banyan Tree Hotels & Resorts in Singapore, Singapore

Boris Sertic

Boris Sertic is the new Senior Assistant Vice President, Head of Revenue. He is an accomplished travel industry professional with over 20 years' commercial experience in the fields of pricing, revenue, distribution, group loyalty programmes and fares database. For the first 12 years of his career, he was in senior management positions for wholesale international tour operations, focusing on long-haul worldwide strategy. He next joined Centara Hotels & Resorts as corporate director in 2008 and had piloted numerous company-wide projects for revenue management structure implementation, distribution and commercial contracting strategies. Boris will provide global directions and implement group revenue management and distribution strategies in collaboration with the Growth & Demand team at the Group and Hotel levels.

Banyan Tree Hotels & Resorts

The Banyan Tree Group is a leading international operator and developer of premium resorts, hotels, residences and spas, with a collection of award-winning brands. Banyan Tree offers a Sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe.
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Recent Appointments at Banyan Tree

Craig McMahon - Area Director of Sales & Marketing

29 September 2020 — Banyan Tree Hotels & Resorts has announced that Craig McMahon, a veteran in Asia with more than 20 years' experience in the hospitality industry, will take on the role as Area Director of Sales & Marketing at its latest resort in Thailand, Banyan Tree Krabi.
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Michelle Lee - Director of Sales & Marketing

20 February 2020 — Banyan Tree Phuket is pleased to announce the appointment of Michelle Lee as Director of Sales & Marketing. With over 20 years experience in Sales & Marketing across Asia, Lee brings a seasoned know how to the 220 pool villas resort.
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Jonathan Ye - Vice President, Head of Demand

13 December 2019 — He has recently moved from the consumer tech world where he was the Head of Digital Marketing, Asia Pacific since 2017 and Chief Marketing Officer in Singapore for the Chinese tech giant, Huawei. Prior to it and right after the acquisition by Marriott, he was part of Starwood Hotels and Resorts Asia Pacific (including China) driving social, mobile and emerging technologies for the region.
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