Industry Update
Appointment14 January 2020

Aafrin Shaikh

Appointed Marketing and PR Manager.
At The H Dubai, United Arab Emirates

 Aafrin Shaikh

Originating from India, Shaikh brings more than 12 years of hospitality experience, garnered from working in India and the United Arab Emirates, with prominent hotel groups such as Mövenpick, Marriott Hotels & Resorts and Address Hotels.

In her new role, Shaikh will oversee the brand, marketing and communication strategy of The H Dubai. She will also take charge of the luxury hotel's PR, goals and budget, developing media strategies and aiming for top-tier placements in traditional, digital, and broadcast media.

Starting as a guest service agent at the J.W. Marriott in Mumbai, she moved into the roles of front office shift leader at the Courtyard by Marriott and Marriott Executive Apartments, followed by lead Marketing & Communications positions at Mövenpick and Address Hotels.


As a company of the Hospitality Alliance, H-Hotels AG is one of the final remaining privately managed hotel groups in Germany and maintains it's own brand hotels H4 Hotels, H2 Hotels, H+ Hotels and Treff Hotels and is also a sales partner of the American Wyndham Hotel Group for the brand RAMADA in Germany and Switzerland.
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