Appointed Director of Sales, Southeast
At ALICE in Miami - FL, USA
Laura comes to ALICE after spending more than 11 years at Expedia developing and sustaining strong hotel partner relationships, and driving revenue growth in the Florida market. Laura's experience working with hotels in the region will be a great asset to ALICE, as the company continues to expand its portfolio across the southeast.
During her time at Expedia, Laura was a market manager and loyalty expert working on the Expedia VIP Access team, speaking publicly about the benefits of member loyalty and expanding Expedia's luxury portfolio. She was also a mentor and coach for market associates, and served for two years as the Chapter President of WELL (Women at Expedia Learning & Leading) in Miami. Laura has a deep understanding of hotel technology, sales, revenue management and hotel operations.
Laura's previous jobs have given her a strong foundation for working in the hospitality world. "As a nail technician (many moons ago!), I learned how to read people and flex to their personality style," says Laura.
Laura is a Florida native, self-proclaimed Disney expert, and a hobbyist portrait photographer. She is looking forward to strengthening ALICE's presence in the southeast region, and helping hotels meet their operational excellence goals.
ALICE is the industry leader in hospitality operations technology. Over 2,500 hotels across the country and around the world have chosen ALICE to connect hotel staff departments onto a single platform for improved task management and employee communication.