Industry Update
Appointment26 January 2020

Jeff Kuster

Appointed Chief Executive Officer
At Canyon Ranch® in Fort Worth - TX, USA

Jeff Kuster

Canyon Ranch®, North America's premier wellness lifestyle brand, today announced Jeff Kuster as CEO. Kuster's arrival ushers in a new era for the privately owned company, which was among the first to introduce an integrated approach to wellness 40 years ago, and remains committed to innovation and increasing its share of this $4.2 trillion industry.

Kuster joins Canyon Ranch with a track record of transformational leadership, brand building, and assembling winning teams that drive results. He also demonstrates a passion for consumers and markets, and a strong focus on internal culture and diversity. Kuster brings more than 30 years of global experience, from the Peace Corps in West Africa and Doctors Without Borders in Romania, to leadership positions with McKinsey & Company and executive roles with fashion and lifestyle brands based in Europe. Most recently, he served as the Group President of North America for Ralph Lauren Corporation.

Recent Appointments at Canyon Ranch®

Mike Fulkerson - Chief Marketing Officer

4 December 2020 — Iconic wellness brand Canyon Ranch announces the appointment of Mike Fulkerson as Chief Marketing Officer. Fulkerson brings more than 20 years of experience in hospitality and consumer marketing to his new role enhancing the Canyon Ranch guest experience, leading brand development, and driving customer acquisition and lifecycle management.
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Jack Breisacher - Managing Director

1 August 2018 — Canyon Ranch, the integrative wellness industry leader for nearly 40 years, today announced the appointment of Jack Breisacher as managing director for Canyon Ranch in Tucson. Jack joins Canyon Ranch with over 40 years of experience in the hospitality industry, including the launch of the brand's first international expansion in Kaplankaya, Turkey.
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Eleanor Spencer - Manager, Sales Programs

25 July 2018 — Eleanor Spencer will be joining the Canyon Ranch Global Sales Team in a new role as Manager of Sales Programs. Based in New York City, Eleanor will work closely with the Canyon Ranch Sales Team to create and execute revenue driving initiatives including the agency engagement program, a business referral program, as well as digital platforms to drive sales to Canyon Ranch resorts and spa + fitness facilities among other responsibilities.
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