Catherine Powell has been appointed Head of Airbnb Experiences at Airbnb, Inc.
Airbnb today announced the appointment of Catherine Powell as Head of Airbnb Experiences. In this role, Powell will serve on Airbnb's Executive Team and lead Airbnb's Experiences business, managing a team spanning five continents that works to grow the number of high-quality offerings available to travelers and support Airbnb Experience Hosts.
A veteran of the Walt Disney Company, Powell has lived and worked around the world over the last two decades to deliver immersive experiences to guests. Her appointment comes as consumers, particularly Millennials and Generation Z, are increasingly choosing to spend their time and money on local, authentic things to do rather than on consumer goods. Euromonitor estimated that "consumer's expenses with experiences should increase from $5.8 trillion in 2016 to $8 trillion in 2030."
As part of the Walt Disney Company, Powell has worked around the world over the last two decades to deliver amazing events and experiences to travelers. One of her favorite Airbnb Experiences is hiking in the Santa Monica mountains. Click here to read Powell's biography.
Powell will work in Los Angeles and San Francisco and start at Airbnb on January 29.
