Industry Update
Appointment 6 February 2020

Audra Arul

Appointed Cluster Director of Sales & Marketing
At Crossroads Maldives

Audra Arul

CROSSROADS Maldives, the country's largest integrated leisure and lifestyle destination developed and operated by S Hotels and Resorts, has announced the appointment of Audra Arul as Cluster Director of Sales and Marketing for the complex, with responsibilities encompassing its two newly opened hotels: SAii Lagoon Maldives, a Curio Collection by Hilton, and Hard Rock Hotel Maldives.

Audra Arul comes to CROSSROADS Maldives to continue a successful career which has focused on hotel sales and marketing with internationally recognised hospitality companies such as Accor, Marriott, Hyatt, and most recently, with Banyan Tree Hotels and Resorts. In her new role, Ms. Arul will be responsible for the overall commercial objectives of CROSSROADS Maldives and the two resorts, including achieving goals in revenue generation, yield management and brand engagement.

An international hospitality veteran with more than two decades of experience, Ms. Arul began her career journey by establishing a solid track record in hotel sales for various local and international hotel management companies, including Hyatt and Marriott, in Kota Kinabalu, Malaysia. After ten successful years, Ms. Arul relocated to Bali, Indonesia, joining Accor in her capacity as Director of Sales and Marketing for Le Meridien Nirwana Golf and Spa. A year into this role, her duties expanded and overlapped with concurrent pre-opening responsibilities for another Le Meridien property, located on Hainan Island in southern China. In the next several years, she subsequently pursued further hotel commercial challenges, with successive successful stints in Director of Sales and Marketing roles in Hanoi, Vietnam, Yangon, Myanmar and Phuket Thailand.

In 2016, Ms. Arul joined Banyan Tree Hotels and Resorts as Area Director of Sales and Marketing based in Ho Chi Minh, Vietnam. After two years, she then relished the challenge of relocating out of Asia and moved to northern Africa, assuming the position of Director of Sales and Marketing for Banyan Tree Tamouda Bay, Morocco.

Glion Institute of Higher Education

Audra Arul (Class of 1996) is a graduate of Glion Institute of Higher Education in Glion-sur-Montreux - Switzerland
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S Hotels & Resorts

S Hotels & Resorts, a subsidiary of Singha Estate Public Company Limited, is a new era Thai-inspired personalized hospitality brand that caters to upscale travelers with an independent spirit. The group offers guests a portfolio of 39 properties in 5 countries with a total of 4,647 keys and provides guests with the opportunity to experience the best destinations from a unique perspective while enjoying world class facilities and tailored services.
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