Industry Update
Appointment19 February 2020

Stuart Greif

Appointed Head of Innovation and Strategy
At Forbes Travel Guide in New York - NY, USA

Stuart Greif

Forbes Travel Guide, the global authority on luxury travel, announced today the hire of Stuart Greif. Stuart will focus on innovation and strategy for the rapidly growing company, which currently evaluates, verifies, and supports service excellence and exceptional guest experiences with luxury hospitality organizations in 73 countries. Stuart brings over 20 years of experience, focused at the intersection of hospitality, customer experience, and technology.

Stuart led J.D. Power's Global Hospitality and Travel group, partnering with many of the world's leading luxury brands. He also led strategy globally for J.D. Power, developing new offerings that enabled companies to elevate their service delivery and customer experience. Stuart brings a strong digital background to Forbes Travel Guide, having served as Microsoft's Senior Executive for Hospitality and Travel, leading innovative solutions for the travel industry. Stuart started his career in consulting at Accenture.

Forbes Travel Guide

Forbes Travel Guide, formerly Mobil Travel Guide, is the originator of the prestigious Five Star Rating system, and has provided the travel industry's most comprehensive ratings and reviews of hotels, restaurants and spas since 1958.
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Recent Appointments at Forbes Travel Guide

Mark Simmons - Senior Vice President Partner Services – Asia-Pacific

24 October 2019 — Forbes Travel Guide, a global rating system for luxury hotels, restaurants and spas, has appointed Mark Simmons to the role of senior vice president, partner services - Asia-Pacific. Based in Hong Kong and Singapore, Simmons is responsible for driving Forbes Travel Guide's strategic objectives within Asia-Pacific, which includes developing the company's support services clientele.
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Pegi Amarteifio - Vice President, Global Public Relations

10 October 2019 — Most recently, Pegi Amarteifio worked for Small Luxury Hotels. Briefly, Forbes Travel Guide ("FTG") is the global expert on genuine Five-Star service. The company invented Five-Star and has grown into the only independent, global rating system for luxury hotels, restaurants and spas.
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Filip Boyen - Chief Executive Officer

26 July 2018 — Forbes Travel Guide, the global authority on luxury travel, announced today a plan to significantly scale the company from evaluating and verifying luxury hospitality in 60 countries to 100 countries by the end of 2019.
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