Appointment20 February 2020
Appointed Director of Sales & Marketing
At Banyan Tree Phuket, Thailand
Banyan Tree Phuket is pleased to announce the appointment of Michelle Lee as Director of Sales & Marketing. With over 20 years experience in Sales & Marketing across Asia, Lee brings a seasoned know how to the 220 pool villas resort.
A native of Singapore, Michelle has extensive experience in Sales & Marketing across Asia and has played key role in rebranding and opening projects in resort and city hotel that includes the pre-opening Director of Sales & Marketing at Capella Singapore, Director of Sales & Marketing at the Sofitel Metropole Hanoi and the Four Seasons Singapore.
The Banyan Tree Group is a leading international operator and developer of premium resorts, hotels, residences and spas, with a collection of award-winning brands. Banyan Tree offers a Sanctuary to rejuvenate the mind, body and soul in awe-inspiring locations around the globe.
Recent Appointments at Banyan Tree
29 September 2020 — Banyan Tree Hotels & Resorts has announced that Craig McMahon, a veteran in Asia with more than 20 years' experience in the hospitality industry, will take on the role as Area Director of Sales & Marketing at its latest resort in Thailand, Banyan Tree Krabi.
14 December 2019 — Boris Sertic is the new Senior Assistant Vice President, Head of Revenue. He is an accomplished travel industry professional with over 20 years' commercial experience in the fields of pricing, revenue, distribution, group loyalty programmes and fares database.
13 December 2019 — He has recently moved from the consumer tech world where he was the Head of Digital Marketing, Asia Pacific since 2017 and Chief Marketing Officer in Singapore for the Chinese tech giant, Huawei. Prior to it and right after the acquisition by Marriott, he was part of Starwood Hotels and Resorts Asia Pacific (including China) driving social, mobile and emerging technologies for the region.