Industry Update
Appointment10 April 2020

Sherona Lau

Appointed EAM Sales & Marketing
At Capella Singapore

Sherona Lau

Prior to joining Capella, Lau served as vice president and partner at Shanghai Yu Ji Hospitality Consulting Company, where she advised luxury hospitality companies on their practices.

Hailing from Hong Kong, Lau began her career as a management trainee at the Yinhe Dynasty Intercontinental Hotel in China before joining The Peninsula Hotels for 13 years, holding various positions in sales and marketing at the regional office, The Peninsula Bangkok and in flagship hotel The Peninsula Hong Kong. She has also cut her teeth with other luxury brands such as The Ritz-Carlton and Mandarin Oriental Hotel Group.

Her international sales and marketing experience was gained through stints in North America, Europe and Asia, where she actively participated in the resort, luxury and business segments.

Florida International University

Sherona Lau (Class of 0) is a graduate of Florida International University in North Miami, Florida - United States
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Capella Hotel Group

Capella Hotel Group, headquartered in Singapore with offices in China, Europe and USA, offers global hospitality management services through two distinct brands. Capella Hotels and Resorts is an ultra-luxury hotel, resort and residential concept designed for the most discerning travellers and offering personalized attention with locations in Düsseldorf, Shanghai, Singapore, Sanya and Ubud as well as hotels planned for Bangkok, Maldives and Sydney.
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Recent Appointments at Capella

Simone Broekhaar - Director of Sales & Marketing

24 April 2020 — Patina Maldives, Fari Islands has appointed Simone Broekhaar as Director of Sales & Marketing. A veteran of luxury hospitality, Simone will bring unwavering passion and creativity, coupled with over two decades of experience in the industry to spearhead sales and communications strategy in the lead up to the launch of Patina Maldives in Q1 2021.
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Marco Den Ouden - General Manager

24 April 2020 — Patina Maldives, Fari Islands has appointed Marco Den Ouden as General Manager. In his new role, Marco will bring over 20 years of global experience in the luxury hospitality industry as he builds the pre-opening team and prepares to launch the property in Q1 2021.
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Ronan Henaff - General Manager

1 August 2019 — With 25 years of hospitality experience in some of the world's leading hotels, Mr. Henaff boasts expertise at driving profitability by inspiring and managing talents through his creditable leadership style which blends teamwork, accountability to the company's vision and active mentorship.
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