Industry Update
Appointment15 May 2020

Rogier Braakman

Appointed Managing Director
At Penta Hotels Worldwide GmbH in Frankfurt am Main, Germany

Rogier Braakman

Penta Hotels is delighted to announce its new managing director Rogier Braakman. In this position he is succeeding Eugène Staal, who served the brand as president for over two years.

Rogier (43) took up this position on 1st February 2020 and brings with him a distinguished record of success within the industry, since his graduation from Hotelschool The Hague in 1999. He began his career with several management positions, both on property for The Ritz-Carlton Atlanta as well as at corporate positions within Hilton Hotels and Landal GreenParks. Rogier then embarked on a 12-year entrepreneurial journey, building up Sandton Hotels and Pillows Hotels from scratch. Through visionary leadership and a start-up mentality, Rogier and his team grew the company to its current portfolio. Since his departure in the summer of 2018, Rogier took on a 'hotel sabbatical' and began consulting and investing in a number of tech start-ups in the Netherlands through his co-founded private equity vehicle NoCeiling.

Penta Hotels is known for making bold moves and challenging the status quo. Its hotels attract guests in both corporate and leisure sectors with a fuss-free service approach and a relaxed lifestyle vibe. With a strong entrepreneurial spirit and an efficient centralised operating model, Penta offers an alternative to the stiff, boring and outdated products often found in the mid-scale market.

Additionally, every Pentahotel walks the extra mile and takes an active role in its local area. The hotel teams help tackle social and environmental challenges and since late 2018, Penta Hotels as a group has spent more than 1,700 hours on community based projects such as helping out the less fortunate by donating soups in wintertime with their "Souper Heroes" initiative.

Hotelschool The Hague Amsterdam Campus

Rogier Braakman (Class of 1999) is a graduate of Hotelschool The Hague Amsterdam Campus in Amsterdam - Netherlands, The
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Penta Hotels Worldwide GmbH

pentahotels represents a new generation of hotels. Known for its unique interior design and "neighbourhood" feel, the lifestyle brand stands for true innovation in the industry's four-star segment. With 28 hotels across seven countries over two continents, pentahotels offers individual and business travellers comfort and style in a relaxed atmosphere.
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Recent Appointments at pentahotels

Elena Mukhanova - Corporate Director of Reservations

4 March 2019 — Penta®, the neighbourhood lifestyle hotel group, has recently announced the appointment of Elena Mukhanova as Corporate Director of Reservations. In her new role, Elena is leading and optimizing the global reservations office in the Frankfurt headquarters.
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Eugène Staal - President

16 October 2017 — Pentahotels, the neighborhood lifestyle hotel group, has appointed Eugene Staal as president from September 2017. Mr. Staal is based in Frankfurt am Main in Germany and will take care of the global operations and developments of the chain.
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Peter Habelitz - Vice President Finance

6 October 2017 — Pentahotels, the lifestyle hotel group, has announced the appointment of Peter Habelitz as Vice President Finance, effective 4 October 2017. In this role, Peter will oversee the overall financial health and strategy of the hotel group.
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